Our Story

About Freedom Road Travel

We started in 2014, sending expat travellers to Asia's less-travelled destinations while still providing a high standard customer service. Now we take people all across the globe, with offices in China, Australia and the USA, and a multilingual staff that can ensure quality across borders. Freedom Road Travel’s mission is to deliver unique and personally enriching experiential travel experiences to our customers. We do that with customer-focused, world class and socially conscious travel services that empower our customers to explore travel options they might not otherwise consider. 


We stress the details so our travellers can experience intimate encounters with real people and places without distraction. The key to making that happen is respect and mindfulness for the traveller, the place they travel to and the people who live there. To us, travel is about more than escape. It is about widening perspectives and making the world a better place.


David Keir , FOUNDER & CEO in
David Keir is a life-long personal and business traveler, who has been based in China for over 20 years. He founded Dash Brands, which has the rights to Domino’s Pizza in China, and is past Chairman of the Australian Chamber of Commerce in China. In founding Freedom Road Travel, he has brought his passion for travel together with his business experience to create a new high service, high experience travel service company.
David Sumich , COO in
David built the International Express Travel Group from a Sydney based Local Travel Agency in Australia in 1999 to a national Travel Management Company with offices in  Sydney, Brisbane, Melbourne, Perth. Clients included Apple, Bosch and BG Group. In 2007, he sold the company to BCD Travel, the world’s 3rd largest Travel Management Company. David has since owned a Digital Marketing Company in Australia, that specialises in the travel and tourism markets and brings that experience to Freedom Road Travel. David is a CPA and holds a Bachelor of Commerce. 
Maite Newell , CXO in
As a experienced technology executive, Maite Newell understands the challenges and complexities of selling consultative and technology solutions. She has implemented major travel systems across the Asia Pacific.  Extensive Travel Technology and Operational Experience with a global TMC. Certified Consultant - Salesforce, Pardot, Hubspot and Google Adwords.
As a qualified CPA, Livia has over 12 years finance experience in the travel industry. With stints at global travel companies both here and in Asia, she brings a wealth of experience. Livia oversees the global financial functions across the Freedom Road Travel Group.
Lisa is a travel entrepreneur who started her own travel agency, Travel About in 1991, which has been consistently successful. She previously gained 8 years experience in the industry with Flight Centre in Brisbane. Lisa has grown Travel About to be one of the most recognized travel agencies in Brisbane. Lisa has excellent industry relations, including: Qantas platinum member 11 years. Abercrombie & Kent “Connoisseur agent” for 10 years; and a Helloworld Corporate Member.
Rebecca has been in the travel industry for over 18 years, with 14 years in retail and 4 years in cruise wholesale. Cruising and Travel in general is a passion of Rebecca’s; she spent 4 years working and living on a Private Yacht where she met her husband; travelling throughout the Caribbean, UK and Europe . Throughout her career she has travelled to most destinations and still is amazed and astounded how life changing travel can be. Helping people to explore and enjoy what this beautiful world has to offer is what drives Rebecca.
Jordan has over 10 years of management experience in human resources and recruitment, having worked for some of the country’s largest transport, logistics, and pharmaceutical companies. After spending 7 years at BCD travel, she has joined Freedom Road Travel in our Brisbane office as the Director of Human Resources overseeing talent management, HR policy and employment legislation, IR/ER, organisational design and development, remuneration and benefits, employee well-being and workplace safety.